Guiding Scouts through Clarity and Usability:
UX Content Design for Scouting America Web Experience
Client Scouting America
A national non-profit on a mission to empower young people through values-based leadership training.
Role UX Content Designer
Sole UX Content Designer on a cross-functional team with Project Manager and Web Developer.
Scope of Work & Impact Lead content strategy for 10+ webpages, restructuring information architecture to ensure intuitive navigation and adherence to UX best practices for an audience of 1 million+ Scouts ages 11-18.
Deliver audit of website blueprint and user flows, producing actionable recommendations that improve usability and consistency across digital products for thousands of Boys and Girls Scouts nationwide
Produce dev-ready UX copy (menus, CTAs, notifications) that increased clarity, accessibility, and engagement across desktop experiences
Before.
Family Merit Badge Awards Web Page
/Objectives/
☐ Review current website blueprint and content/user flows
☐ Provide recommendations on improving: user flows, UX copy, activities outlined across desktop, mobile, and app
☐ Organize and structure content to ensure a seamless and intuitive user experience
☐ Write updated UX copy, including buttons, menus, descriptions and notifications as needed
☐ Ensure content is clear, concise, and accessible, improving usability across digital products
Process.
Family Merit Badge Awards Web Page
☐ Review current website blueprint and content/user flows
☐ Provide recommendations on improving: user flows, UX copy, activities outlined across desktop, mobile, and app
☐ Organize and structure content to ensure a seamless and intuitive user experience
☐ Write updated UX copy, including buttons, menus, descriptions and notifications as needed
☐ Ensure content is clear, concise, and accessible, improving usability across digital products
Results.
Family Merit Badge Awards Web Page
☐ Review current website blueprint and content/user flows
☐ Provide recommendations on improving: user flows, UX copy, activities outlined across desktop, mobile, and app
☐ Organize and structure content to ensure a seamless and intuitive user experience
☐ Write updated UX copy, including buttons, menus, descriptions and notifications as needed
☐ Ensure content is clear, concise, and accessible, improving usability across digital products
