Empowering Families through Clarity and Community:
UX Copy for a Mobile App Supporting Homeschooling Families
Client The Melanin Village
A social-impact company on a mission to increase the educational outcomes and opportunities for Black children by equipping and empowering Black families to homeschool.
Role UX Writer
Team Cross-functional agile UX team of 4 UX Writers, 3 UX Designers, and 2 Project Managers.
Timeline July - October 2024
UX Content Design for Melanin Village
Scope of Work
Melanin Village provides community, educational resources, and professional development serving over 500 families and 1,000 children nationwide. The organization wanted to design a mobile app that engages and serves their growing community, offering event registration, video resources, blog content, and community engagement features.
I was brought on to craft UX copy to build a cross-platform mobile application that acts as an all-inclusive resource hub and entry point to The Melanin Village: a homeschooling community.
Create UX copy for user flows in Figma and deliver hi-fi wireframes
Write clear and concise UX copy in adherence to brand voice and tone guidelines, the client’s feedback, and feasibility recommendations of the build partner, Singular
Create and maintain information architecture, editorial strategy, and content guidelines for style, tone, and voice to ensure content is consistent across all platforms
The Challenge The Melanin Village community needed a digital hub that reflected its values of education, empowerment, and connection.
Foundational user research and lo-fidelity wireframes were established, but the product lacked a cohesive strategy, consistent voice, and accessible microcopy.
Objectives
Develop a unified voice and tone that resonated with the Melanin Village community
Write clear, inclusive, and engaging copy to enhance usability
Align the app’s content with accessibility standards and SEO best practices
Process
1. Discovery
I began by reviewing user research findings, personas, and journey maps from the team of UX researchers to identify key user pain points around content comprehension and navigation clarity.
2. Content Strategy
I then helped develop the content style guide for brand voice and tone guidelines to ensure all copy reflected clarity and the inviting, communal brand voice. This included a content framework for consistent messaging across CTAs, buttons, an in-app notifications and tooltips. I also drafted metadata to ensure accessibility.
3.Writing and Iteration
I wrote copy for the onboarding, event registration, and security user flows. Crafting 20+ high fidelity wireframes.
4. Cross-functional Collaboration
Our team partnered with developers and designers to ensure copy feasibility and alignment with the build partners’ integration constraints. We also documented content updates and rationale in Notion for future sprints.
Results
Our final deliverables included:
60+ high fidelity wireframes across core user flows
A comprehensive content style guide outlining voice, tone, terminology, and formatting rules
We delivered a user-centered content experience that reinforced trust, empowerment, and inclusivity, allowing Melanin Village community members to feel seen, supported, and guided through every step of the app.
Impact
Saved client $20,000+
Enhanced clarity and usability of key flows, including event registration, resource discovery, and community groups
Established brand voice consistency across mobile app
Created scalable content guidelines to support future app iterations and community expansion
Onboarding and Security
High fidelity user flows
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I wrote all UX copy for the full onboarding and security high fidelity user flows where users create a new profile, onboard their children, and select groups and interests to connect with others, curate their social feeds, and secure their accounts.
Warm, community-oriented, encouraging, and conversational tone
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After